Branding for a lucrative store that markets leading brands of eyewear from around the world. We recognized that the existing name “Optic Center” was problematic as it created a dissonance between the name and desired positioning of the store. The new name that was chosen, WERUBEL, is derived from the names of the owners – Ezra and Rubel. The logo, the brand language, the use of English and marketing materials transmit an international vibe of high quality, fashion and innovation.

Branding | Design