UTOPIA
Strategy | Brand Architecture | Branding & Visual ID | Campaign | Web & Performance | Storytelling
From a name to a living, breathing brand.
Nahmias Group came to us with UTOPIA as a working name and a vision. We built the rest: the brand promise (“הכי קרוב למי שאתם”), the strategic platform, the full visual and verbal language, the digital core, and a high-performing campaign that speaks to Israel’s most discerning audience.
The Challenge:
Turn a bare project and a name into a distinct luxury brand that can lead the Sde Dov narrative, emotionally resonate with high-net-worth buyers, and convert efficiently with a strict CPL target.
Our Answer:
A Brand Built Around You
We crystallized the promise “הכי קרוב למי שאתם” and built a complete system around it:
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Strategy & DNA — audience definition, value proposition, competitive map.
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Brand Promise & Story — an emotional core that respects the audience’s most valuable resource: time.
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Messaging Matrix — from top-funnel brand language to sharp performance copy.
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Visual Identity — refined typography, a restrained color world, premium grid & motion system.
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Digital & Performance — minisite UX/UI, CRM-backed tracking, lead scoring, remarketing architecture.
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Campaign System — video, animated carousels, image ads, presenter alignment (Lior Suchard) — all orbiting one voice.
